“Super useful visual merchandising workshop”

That was the verdict of one of the participants in this workshop, run specially for south London makers by Metamorphosis Group and hosted by Makerhood partner WBC.

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Not only was the course great value – less than half the normal price – but it was tailored specifically to the needs of makers who are more concerned with setting up market stalls and trade stands than with permanent shops (though we did have one attendee, Anita Thorpe from Diverse, who runs a gift shop in Brixton).

Ellie Kidson from Metamorphosis ran through the basics, including layout, traffic flow, colour, symmetry, size and shape, “heroing” and framing. So much to think about, but she made it fun and interesting with plenty of examples of real life stalls. She also had specific ideas of how to apply these principles to the products that we were selling.

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Then it was time to have a go ourselves. The task was made even more fun by the range of beautiful WBC props and accessories we were surrounded by, from old sledges and wicker baskets of all kinds to stylish stacking units and wooden bowls.

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Thanks to Ellie’s constructive criticism, we finally narrowed down the huge range of possibilities to come up with some impressive displays.

Then it was time for a quick discussion on resources and suppliers before heading out into the cold November rain…

Other feedback from participants:

  • “Such a great afternoon!”
  • “Brilliant event – thanks for the opportunity!”
  • “So inspiring!”

Huge thanks to Metamorphosis and WBC for an excellent event that supports local makers.

 

 

Exclusive visual merchandising workshop for local makers

Did you know that in Europe shoppers don’t like to talk to people? It’s true – 76% of us never actually speak to a sales assistant when we’re shopping. This means that what your customers see makes all the difference to what they buy. How you present your products is therefore critical to your sales success. It’s called visual merchandising.

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With our wonderful partner WBC and the Metamorphosis Group, this three-hour workshop is packed full of useful tips, tricks and guidance that we hope will take your sales to the next level. It’s hands on and practical too. You’ll be surrounded by WBC’s fantastic tools, retail props, display units and fixtures and will have the chance to practise your dressing and display skills and get to grips with how to make your space – whether it is a table top or a pop-up space – work harder for you.

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Topics covered:

  • Who’s shopping and how can I attract them to my stand?
  • How can I encourage customers to shop for longer?
  • How do I build a pop-up or market stall: what tools do I need?
  • There’s only one of me – how can I use commercial techniques to drive my sales more?
  • What’s cross selling? And what clever ways can I combine products to actively sell more?
  • How do I measure my sales performance?
  • Q & A – your chance to question the experts on your individual needs

Armed with the tools, the practical skills, the expert knowledge, AND – just as importantly – the inspiration that comes from learning in a safe space alongside other makers, we’re confident you’ll leave inspired to create attractive displays that engage with customers and boost your sales.

ellie kidsonThe workshop is run by Ellie Kidson, a visual retail specialist who oversees training and development for the Metamorphosis Group. Metamorphosis is a dedicated independent retail consultancy specialising in visual merchandising, brand delivery and retail performance improvement. Established in 2004, it has built an exceptional reputation for offering a unique and engaging consultancy and training experience.

A one-day visual merchandising workshop usually costs £175, but WBC and Metamorphosis have agreed to run a half-day workshop for local makers at the special price of £36 (£30 + VAT). Makerhood Makers’ Club members are entitled to a third off this price and can book for only £24!

When: Saturday 8 November 2014, 2-5pm
Where: WBC Retail Training Room, 15 Bessemer Park, 250 Milkwood Road, London SE24 0HG

To book the workshop, please email training@wbc.co.uk.

Makers’ Club members should log in to makerhood.com and go the Makers’ Opportunities forum to get their discount code.